The health and wellness industry is seeing massive gains come out of the pandemic. And as with golf, there is a unique opportunity for clubs to position themselves as the best solution for how and where to pursue these activities.

Parents often miss the bigger picture when introducing their children to a sport at their club, which is to help develop athletic qualities that the kids can use and that can translate not just to golf or tennis, but any sport.

“If it’s clear that spending time and effort at the gym will get the results that most of us want—a healthier body and a happier life—why do many still have a difficult time making that a priority?” asks Keke Lyles. “And how can we create programs and other incentives that will bring more members into…

The times have changed from having an open position and filling that role, to first taking a step back and looking at the people you have, understanding their strengths and weaknesses, and then finding new employees with complementing strengths.

“Understanding each member and what motivates them, and then developing relationships to help them connect the dots of fitness, lifestyle and sport, will create a unique experience and move your program from general provisions to specific, personalized interventions,” says Keke Lyles, Director of Fitness and Recreation, The Bridges at Rancho Santa Fe (Calif.).

New trends and users’ behaviors are becoming evident. Recognizing these trends, and adapting your facility to them, will better serve your members and guests, says Keke Lyles, Director of Fitness and Recreation, The Bridges at Rancho Santa Fe (Calif.).

Developing an understanding of how to make better movements will decrease risk of injury while increasing longevity of performance at a higher level, says Keke Lyles, Director of Fitness and Recreation at The Bridges at Rancho Santa Fe (Calif.).

Keke Lyles, Director of Fitness and Recreation at The Bridges at Rancho Santa Fe (Calif.), says it helps to begin with the edge of the puzzle, by using easily captured data metrics that provide a basic snapshot of how a fitness operation is doing. Metrics such as daily participation and the demographics of those participants…

The goal for a standardized physical assessment is to establish a baseline of fitness and mobility for each member. Whether the goal is to lose 20 pounds or increase golf-swing speed, measuring progress helps to clearly guide members for continuing on a training track or making needed adjustments.

Minimal-resistance training is helpful in building strength to improve movement. While yoga and pilates classes can help with flexibility and overall body awareness, they tend to be more than what most golfers are looking for. A variety of fitness options—as well as educating members in basic nutritional knowledge—will increase the value of a membership while…

The days of selectorized gym equipment machines are behind us, yet we have been slow as an industry to make the investment to upgrade to the proper equipment. An important aspect of member retention and use is making sure the current offerings of the gym meet the users’ demands.  The current trend is for more…

Advancements in equipment are often credited (blamed) for the massive distance increases we’re seeing on the PGA Tour, but Keke Lyles, Director of Fitness and Recreation at The Bridges Rancho Santa Fe, says there’s more to the story. “Country clubs and resorts have the unique ability to provide a massive resource to the everyday golfer as…