Careful execution of a two-phase master plan to revamp dining venues and create a new stand-alone Family Activity Center at Cape Fear CC has boosted F&B sales, sparked a new membership wave, and brought the generations together at North Carolina’s oldest private club.
After it became clear that a high-profile name wasn’t enough on its own to ensure a top-notch club operation, a new management team was turned loose to revitalize the Port St. Lucie, Fla., property—and in the process, add new luster to the brand.
There have been strong reactions to the subject of a Board’s involvement (although many choose to substitute “interference”) with club management.
The second time that Brett Morris considered taking on the challenges at The Polo Club of Boca Raton proved to be the charm—and the start of his path to Excellence in Club Management recognition.
By expanding its reach as a preferred destination while aggressively promoting a new membership option, The Shawnee Inn and Golf Resort is blending the best of all worlds.
Many private clubs now tout how a driving goal behind a recent renovation was to create a more “resort-like” feel; at the same time, traditional resorts are creating club components for those who want to access and use their facilities and amenities on a more frequent basis.