Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
To generate additional revenue, Ben Geren Golf Course sold tee marker ads to local businesses on a one- or two-year contract basis.
To prevent lost rounds due to questionable forecasts, Ted Bishop, owner/operator of The Legends Golf Club, now produces an in-depth, more accurate weather blog of his own that is posted on the club’s website.
Offering players a chance to discover and enjoy the game with less difficulty, cost and time can provide more choices, fun—and play.
At the Bel-Air Bay Club, an imaginative team is making full use of all that its management and reservations software has to offer.
Golf instruction has moved well beyond just watching students bang buckets of balls on the range; modern technology now makes it possible to do a better job of analyzing, and fixing, swings—sometimes without even being at the same site.