Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.
Golf instruction has gone high-tech, as teaching pros find that the extra cost for new tools that go well beyond the capabilities of one-dimensional video can be justified by faster and more precise analysis of all that goes into a student’s swing.
Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
To generate additional revenue, Ben Geren Golf Course sold tee marker ads to local businesses on a one- or two-year contract basis.
To prevent lost rounds due to questionable forecasts, Ted Bishop, owner/operator of The Legends Golf Club, now produces an in-depth, more accurate weather blog of his own that is posted on the club’s website.
Offering players a chance to discover and enjoy the game with less difficulty, cost and time can provide more choices, fun—and play.