Articles

Beyond Face Time

By

Golf instruction has gone high-tech, as teaching pros find that the extra cost for new tools that go well beyond the capabilities of one-dimensional video can be justified by faster and more precise analysis of all that goes into a student’s swing.


Giving Seniors More Moments

By

Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.


Signs of the Times

By

To generate additional revenue, Ben Geren Golf Course sold tee marker ads to local businesses on a one- or two-year contract basis.


Weather…Or Not?

By

To prevent lost rounds due to questionable forecasts, Ted Bishop, owner/operator of The Legends Golf Club, now produces an in-depth, more accurate weather blog of his own that is posted on the club’s website.


All Systems Go

By

At the Bel-Air Bay Club, an imaginative team is making full use of all that its management and reservations software has to offer.