Articles

Keeping It Real

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More properties are finding that by providing players with golf simulators that offer the next best thing to actually being elsewhere, they can generate tangible new revenue streams and member/guest benefits for their own locations.


Perfect Timing

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To put a permanent face on its 50th anniversary celebration, Mission Viejo CC now proudly and prominently displays a customized post clock near its clubhouse and first tee.


Days That Pay Off Year-Round

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Dressing up standard “Demo Days” with special features and benefits can add up to a win-win-win for all involved: equipment manufacturers, members and other attendees, and the clubs that host the events.


Sellout Performers

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Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.


Beyond Face Time

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Golf instruction has gone high-tech, as teaching pros find that the extra cost for new tools that go well beyond the capabilities of one-dimensional video can be justified by faster and more precise analysis of all that goes into a student’s swing.


Giving Seniors More Moments

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Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.