One of the best ways to build sales in your pro shop is to make the law of averages work for you. Get more golfers to your facility, and some of that traffic is bound to result in higher sales in the shop. That formula seems to be working for the Coeur d’Alene Resort in […]
Here’s a challenge to anyone who manages functions, people or processes in the club industry. We know you like all of your members (or at least, you should act as if you do). But what about your database, and more importantly, its extended family—your data? Do you not only like them, too, but actually have […]
PohlCat Golf Course, Mt. Pleasant, Mich., has 80 golf carts in its fleet, according to Justin Brickner, the course's Cart Manager. Though management is generally content with the composition of the fleet, Brickner says, an upgrade will probably happen soon. "I know we're looking into it," he says. That's because management at PohlCat (named for […]
Managing Director, Affinity Golf Management
VP of Marketing, MembersFirst, Inc.
When the Country Club of Terre Haute in Terre Haute, Ind., learned that its 67-year-old pool needed immediate replacement, club officials didn’t see the situation as a hassle. Instead, they saw an opportunity to put a fresh look on the club’s al fresco areas. “During the process of designing the pool, we asked our landscape […]