Be it wine, beer or mixed drinks that sell best at your club, the key is to go beyond the basics of a neighborhood bar.
Advances in equipment and software technology, and reductions in their costs, continue to make it easier than ever for clubs to create their own communications materials— both of the printed variety (brochures, newsletters) and in electronic form (Web site pages, .PDFs that can be e-mailed or downloaded). Certainly, desktop publishing has become userfriendly enough that […]
Sure, it looks like David and Goliath all over again: smaller, independent club pro shops pitted against larger retail big-box stores. But in this version, David isn't just a little boy with a rock. In 2005, club pro shops hold far more dangerous weapons up their sleeves: a loyal audience; personalized service among friends; and […]
Editor’s Note: This story was scheduled and prepared before the devastation of Hurricane Katrina. Certainly the magnitude of that storm far exceeds the scale discussed in this article, which covers lessons of basic preparedness for the type of weather-related disruptions that more typically affect club operations. Our thoughts are with all who are dealing with […]
Photos by Aker/Zvonkovic Photography, courtesy Kirksey Architecture Back in 2002, the Houston Golf Association announced it was looking for a new home for the Houston Shell Open. The group wanted to boost attendance by moving the event closer to the city. Redstone Golf Management Group became involved when Memorial Park entered into consideration; the group […]