Articles

Planning Pro Shops One Step at a Time

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Realtors openly share their top three ingredients for success: location, location, location. As club managers and golf and tennis pros set strategies for maximizing merchandise sales, they should chant this same mantra— after all, where things are located can make or break sales in the retail game, too. Location was the guiding principle for Steve […]


Future Stock

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Sure, the PGA Merchandise Show is coming up in January—and C&RB will be there to report on what’s new for 2006, if you can’t make it yourself. But we know everyone is already getting eager to hear about the new things you could be selling in your pro shops next year. We talked to several […]


Marketing 1-to-1

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A common perception in the club business is that a club either has to be brand new, or struggling to sell memberships or attract people to its events, to need to market itself and its features. Another is that “marketing” refers only to promotions or advertising like activities, which are downplayed and even discouraged in […]


McMahon Group Surveys Take Industry’s Pulse

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The charts and figures presented in this main State of the Industry article, and also in the “Trendline” sidebars that can be found throughout this issue’s subject-specific feature sections, were drawn primarily from two studies conducted this year by the McMahon Group Inc., the St. Louis-based full-service private club consulting firm. The studies—the 2005 Operations […]


Back to What Was Intended

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“Ten years ago, almost no club would have done a tear-down,” says Linda Blair of Image Design. “But now, about half elect that option, since the costs to remodel or rebuild are very similar, especially for older buildings.” Tearing down and starting over is exactly what the Princess Anne Country Club, located in Virginia Beach, […]