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Atlanta Athletic Club Selects Chambers for Long-Term Strategic Facilities Plan

By Joe Barks | December 3, 2014

Through the partnership, the Baltimore, Md.-based club planning, architecture and interior design firm will address facilities upgrades, current and anticipated athletic trends, and multigenerational program enhancements for the Johns Creek, Ga. club’s 116-year-old campus.

The Atlanta Athletic Club (AAC) in Johns Creek, Ga. has selected Baltimore, Md.-based Chambers, a 360° club planning, architecture and interior design firm specializing in private country, golf, city and yacht clubs, to develop a long-term strategic facilities plan for AAC’s 116-year-old campus.

The club was founded in 1898 and today includes facilities for golf, indoor and outdoor tennis and other racquet sports, basketball and fitness, as well as a spa and children’s activity area.  The AAC has asked Chambers to develop a strategic facilities plan to address facilities upgrades, current and anticipated athletic trends, and multigenerational program enhancements.

Chambers will also develop a financial model to help the club fund implementation of the proposed changes.

The Atlanta Athletic Club has been named a “Platinum Club” by the Club Leaders Forum, a “Top 100 Most Prestigious Club” by Golf Connoisseur, and the “Best Athletic Club in America” by John Sibbald Associates. It was featured as the cover story in C&RB’s September 2011 issue (http://clubandresortbusiness.com/2011/09/27/ageless-and-agile/).

In 2013, the club underwent a management transition, after long-time General Manager Chris Borders retired and was succeeded by Kevin Carroll, who had been at The Loxahatchee Club in Jupiter, Fla. Several other new members were then also added to the AAC leadership team. (http://clubandresortbusiness.com/2013/08/09/atlanta-athletic-club-announces-new-leadership-team-members/)

“We’re honored to have been selected for this planning project for the Atlanta Athletic Club,” said Chambers’ President and CEO, Rick Snellinger. “The historic club has enjoyed an incredible reputation over more than a century for the quality of its facilities, programming and service.

“We will draw on an approach that focuses, first, on member experience, to devise a roadmap to guide the club through its next century,” Snellinger added.

Chambers is a 360° planning, architecture and interior design firm that specializes in innovative club planning and strategic facilities design for private country, golf, yacht and city clubs.  Founded in 1899, Chambers has worked with hundreds of clubs nationwide, including Inverness Country Club in Birmingham, Ala., Charlotte (N.C.) Country Club, and Long Cove Club on Hilton Head Island, S.C.; all of those clubs recently received clubhouse-design awards from Golf Inc.

Other recent Chambers clients include Baltimore (Md.) Country Club; the Union League Club of Chicago; the University of Texas Club in Austin, Texas; the Petroleum Club of Fort Worth, Texas; and The Summit Club in Tulsa, Okla.

More information can be found at www.chambersusa.com.

About The Author

Joe Barks

Joe Barks contributes to Club & Resort Business magazine working out of Wayne, Pa. (suburban Philadelphia). He has been covering the club and resort industry since the launch of C&RB in April 2005 and during that time has written cover-story profiles of over 150 club and resort properties, as well as many additional articles about specific aspects of club management and profiles of leading club managers. Barks has been a writer and editor for specialized business publications for over 40 years, covering a wide variety of industries and professional disciplines over the course of his career. He is a four-time winner of Jesse H. Neal Awards from the American Business Press, known as the “Pulitzer Prizes” for industry trade publications. He has also been a freelance contributor to many leading national consumer and business publications, and served as Marketing Manager for the Hay Group, a leading worldwide management consulting firm. He is a graduate of the University of Pennsylvania.

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