The workshop is built around the comprehensive $20.7 million renovation of Charlotte Country Club’s historic, 70-year-old clubhouse.

Organizers of the Club & Resort Business Design & Renovation Insights Workshop have announced the agenda for their event, to be held Monday, April 18, 2011 at Charlotte Country Club, Charlotte, N.C.

The workshop is built around the comprehensive $20.7 million renovation of Charlotte Country Club’s historic, 70-year-old clubhouse.

The Workshop on April 18 will be sponsored by Chambers, the Baltimore, MD, design firm that served as project partner for the Charlotte Country Club project and provided services for master planning, interior architecture and design, purchasing and installation.

The Agenda is as follows:

8:00 – 8:30 AM: Registration and Morning Refreshments

8:30 – 8:45 AM: Welcome and Opening Remarks – Dan Ramella, President, Club & Resort Business

8:45 – 9:30 AM: Keynote by Chambers – Trends in Club Design & Renovation

• Making up for lost time with delayed/deferred improvements
• Type and scope of projects now being seen at club and resort properties
• Overall levels of activity in the industry, and how that can affect key factors (construction costs, materials)
• Special considerations for older facilities with historic significance

9:30 – 10:30 AM: The Charlotte CC Clubhouse Renovation – Presentation by the Charlotte CC GM, Directors/members, staff

• History of club and clubhouse
• Issues that needed to be addressed (service, back-of-the-house inefficiencies, upgrading of dining offers, locker room, etc.)
• How plan was created; Chambers’ selection and role
• Presenting the plan to membership
• Arranging financing
• Planning for construction and how to continue operations during project phases
• Reopening schedule and execution
• Results to date and anticipated in future

10:30 – 10:45 AM: Morning Break

10:45 – 11:45 AM: Panel Discussion exploring the Details of the CCC Clubhouse Project

(Moderated by Joe Barks, Editor, Club & Resort Business with Chambers and Charlotte CC team members)

11:45 AM – 12:45 PM: Lunch

12:45 – 1:45 PM: Clubhouse Tour

1:45 – 2:30 PM: Panel Discussion on Project Financing

(Panelists – Jonathan Weathers, BB&T Bank, and Chambers and Charlotte CC team members)

• How financial institutions now view the financial industry, and what they are looking for to extend credit for club industry projects
• Internal financing options available to clubs
• Specifics of Charlotte CC project financing
• Q&A

2:30 – 3:15 PM Panel Discussion on Project Management

(Panelists – Larry Lindsey, Project Services Group; David Page, Rodgers Construction; and Chambers and Charlotte CC team members)

• Contractor selection and management issues
• Securing required permits/approval
• Communications with local authorities and community
• Arranging alternative facilities and services during construction
• Q&A

3:15 – 4:00 PM: Panel Discussion on Maximizing Project Payoffs

(Panelists – Trish Shand, Communications Director, Charlotte CC; John Snellinger, Chambers, and Cathy Austin, Loop9Marketing)

• How to market the newly renovated club, to both existing and prospective members, and achieve full ROI on a renovation investment
• Using social media and other communications techniques to create a “buzz” for the newly improved club facilities, during all project stages (planning, construction, reopening)
• “Revving Up for the Rollout” – Special events that can be scheduled to maximize the impact of reopening, not only for existing members but also to help attract interest from new prospects. Keys to planning and executing these events effectively
• Q&A

4:00 – 4:30 PM Closing remarks/Test for CMI credits

4:30 – 6 PM Closing Cocktail Reception

Registration for the seminar is $100; attendance will qualify for CMAA CMI Workshop credits. To register go to clubandresortbusiness.com/drinsights

This will be the first in a series of on-site “Design & Renovation Insights” workshops that Club & Resort Business will present around the country in 2011, to highlight notable projects and present valuable information on current and future design and renovation trends in the club industry.