Four industry leaders share their insights, experience, and best practices. Interactive topics range from “Communicating to Prospects and the Outside World” and “How Other Club Departments Can and Should Help with Membership and Marketing Efforts” to “Do’s & Don’ts of Member Communications” and “What I Learned From my Days in Membership & Marketing That I Use as Director of Operations.”
As clubs’ membership numbers continue to grow, having a proactive and creative Membership + Marketing Director and supporting department has become a much more critical aspect of effective club management. Two of the biggest “keep me up at night” issues facing clubs are Membership Recruitment and Membership Retention.
Join Club + Resort Business for a webinar series with four industry leaders as they share their insights, experience, and best practices.
Monday, October 17, 2022: Telling Your Club’s Story: Communicating to Prospects and the Outside World
Melissa Hansen, Director of Membership + Marketing, The Club at Olde Cypress, Naples, Fla.
Melissa Hansen is the Director of Membership and Marketing at The Club at Olde Cypress in Naples, Fla. where she has had the pleasure of working for more than a decade. She loves bringing new and innovative ideas to the club and consistently remains in the growth mindset.
Hansen served as President of the Membership Directors of Southwest Florida for seven years, a group of 90 private clubs in the Southwest Florida region. Through her time volunteering, she realized she had a true passion for continuing education and helping others to grow within their roles.
Monday, October 24, 2022: Getting Off Your Island: How Other Club Departments Can and Should Help with Membership and Marketing Efforts
Ben Lorenzen, Creative Director & Director of Aquatics & Fitness, Champions Run, Omaha, Neb.
Ben Lorenzen works at Champions Run in Omaha, Neb. He is the Creative Director, Chief Memory Officer, Director of Vibe and all things fun. His purpose is to inspire people to be greater than they thought they could ever be!
Whether you’re looking to inspire your team through video, social media, or just looking for someone who is educated in PASSION. He is here to help
“I look forward to meeting you and helping you inspire your staff to THINK OUTSIDE THE BOX,” Lorenzen exclaims. “Because GUESS WHAT! The Box Doesn’t Exist!”
Monday, October 31, 2022: Telling Your Club’s Story: Do’s & Don’ts of Member Communications
Danielle Duran, Owner and Designer, Club Design Studio, Henderson, Nev.
With more than a decade of experience leading creative teams, Danielle Duran is an emerging leader in private club management and has worked as Director of Communications at some of Southern California’s most sought-after golf and social clubs. Her experience and expertise in club operations, marketing, and technology make her uniquely suited to impact club communications positively. In 2021, Danielle founded Club Design Studio, a full-service communications solution for private clubs.
Monday, November 7, 2022: What I Learned From my Days in Membership & Marketing That I Use as Director of Operations
Jerrod Tumbleson, Director of Operations, Grey Oaks Country Club, Naples, Fla.
Jerrod Tumbleson is the Director of Operations at Grey Oaks Country Club in Naples, Fla. He has been a part of the Grey Oaks team for 17 years, beginning his career in golf operations as a Range & Cart Attendant, and has since held several positions at Grey Oaks including Golf Shop Manager, Training Manager, Membership & Marketing Coordinator, Manager of Communications, and most recently, the Director of Membership & Marketing.
Jerrod is originally from Buchanan, Mich. and graduated from Central Michigan University with a degree in Business Management & Marketing. He is a member of the Club Management Association of America (CMAA). Jerrod and his wife Catherine are blessed with two amazing daughters, Maci (14) and Ella (11).
Cost to Register: $199
Click HERE to register.