France’s “Compact Urban Courses” Attract New Golfers

By | October 12th, 2018

The French versions of pitch-and-putt courses are being developed on small parcels of land in residential and commercial zones near major population centers, to attract more younger players and higher handicappers. The concept, credited with creating nearly 50,000 new golfers, gained further momentum from the country’s hosting of the Ryder Cup and a drive to have more players from France succeed at the top level of the game (there were none on this year’s European team, and a Frenchman hasn’t won a major tournament since 1907).

Just a 15-minute drive from Le Golf National in Paris, the site of this year’s Ryder Cup, the Ugolf Buc-Toussus club in Buc, France is quite a bit farther from the Ryder Cup in style, The New York Times reported.

While Le Golf National has a modern stone-and-glass clubhouse and 18 holes on its championship Albatros course that measure a total of 7,331 yards with a par of 72, the Times reported, the golf club in Buc has a small metal block of a clubhouse with an overhead shade structure typically reserved for roofs over parking lots. And the club’s golf course has a nine-hole layout designed for high handicappers that measures a total of about 1,260 yards with a par of 28.

It is what the French call a compact urban golf course, and it is a French twist on what Americans or Britons would call a “pitch and putt,” the Times reported.

These short and modest French courses, designed to fit small parcels of land near major population centers, are also intended to be one of the main legacies of the Ryder Cup and are scattered throughout France, the Times reported.

“I have seen a bunch of them, and I really think they will leave a mark,” said Jean van de Velde, the French golfer who was in position to win the British Open in 1999 before infamously splashing down on the 72nd hole at Carnoustie.

If Van de Velde had won that day, the Times noted, he might have become the big French star that his country’s golf industry was searching for to build interest in the game, rather than a gallant loser for the ages. But now as then, Arnaud Massy, who won the British Open in 1907, remains the last and only Frenchman to win a major.

And though Van de Velde, Thomas Levet and Victor Dubuisson have represented France in the Ryder Cup on one occasion in the last 20 years, there was no Frenchman on the European team this time.

French golf authorities have had to adopt more creative strategies to try to continue growing the sport in the face of a challenging economic climate, no shortage of recreational competition and the lingering perception of golf as an expensive, elitist pursuit, the Times reported.

“It’s complicated to develop that great champion, and we thought if we want to develop golf in our country we needed structural change,” said Pierre Lasfargue, a director at the French Golf Federation. “We needed more facilities, but not just any facilities.”

Lasfargue was one of the driving forces behind the French federation’s push to promote the compact course concept, the Times reported.

“I discovered golf in London on a pitch-and-putt, and I had proposed that we try to develop pitch-and-putt in France,” Lasfargue said. “And they told me at the time it was a very British concept and would never work in France, and I said, ‘Hey, I’m French and it worked for me, so that’s not a reason.’”

Lasfargue was told to keep developing the idea and was eventually part of a Federation study in the mid-2000s that looked at the French golfing landscape, the Times reported.

“In France, we have about 173 significant residential and commercial zones, and we examined what kinds of golf courses we could put in these zones,” he said. “We realized what was missing were the little ones. We needed small facilities close to cities, particularly if we wanted to attract the young.”

That was because France already had experienced a building boom for golf courses from 1985 to 1995, the Times reported.

“In 10 years, there were about 400 18-hole courses that were built, which is about two-thirds of the total in the whole country,” Lasfargue said. “But when we looked at it closely, we realized more than half of these 400 courses were outside of the residential and commercial zones, which meant they weren’t connected to the population.”

It was only when France’s bid for the Ryder Cup began in earnest in 2009 that the project accelerated, the Times reported, and the commitment was made if the bid was successful to build 100 of these compact courses in time for the tournament in 2018.

Pascal Grizot, President of the France 2018 Ryder Cup Committee, said the compact courses have created 47,000 new golfers through the years.

“We can trace the impact because each time there is a new golfer, they purchase a membership in the golf federation,” Grizot said. “And these golfers are affiliated directly with these courses.”

The average age of golfers at the urban courses has been about 10 years younger than at clubs with 18-hole courses, Lasfargue noted. “The level of revenue is a bit lower, and the average age is 40, 41, 42, where on the big courses it’s 52,” he said. “We also get quite a few young people because the compact courses are often accessible by bus and bicycle. They are not overflowing with the young, but there are quite a few.”

Though there has been public investment, the compact courses have been primarily funded by the private sector, which was the case in Buc, one of the earliest examples, the Times reported.

“What the federation has done is not provide the money but provide the business models for private investors,” said Paul Armitage, General Manager of Le Golf National. “It’s also helping private investors talk to town councils or municipalities. Getting ahold of land close to cities is not easy and not cheap, so it’s sometimes helping to get planning commissions and maybe municipalities involved and saying, ‘Right, you keep the land, and you own it. But why just leave it as a wasteland?’”

In Buc, earth from a large tunnel project was used to shape some fields into an undulating and intentionally unchallenging course, the Times reported.

The first hole, a par 3, measures 119 meters, or about 130 yards, from the back tees, and the fairway resembles a grassy halfpipe so even errant shots will be funneled toward the green.

“For us, these compact courses respond to three big issues,” Lasfargue said. “People say golf is expensive, difficult and time-consuming. Compact courses are inexpensive. They are easy, and you can play them quickly.”

Florent Terroni, who works at the Buc club, says a good player can finish the nine holes—eight of which are par 3s—in about 45 minutes, the Times reported.

“An average player will finish in about an hour,” Terroni said. “We’ve got a lot of different ages here and a good base. There are about 250 regulars, and then on top of that people in golf schools or who come here to get their green card.”

The green card is the permit that allows golfers access to regular 18-hole courses in France, the Times reported. A licensed instructor has to sign off on it after observing a player for at least one round.

Moving up remains the goal for many of Buc’s golfers, which creates considerable turnover. But the price at the course is hard to beat, the Times reported. Playing nine holes costs 20 euros, or about $23, less if you have a discount card.

Unlimited access to the course for a year costs €588. There is also a driving range, the only thing about the club that is not compact. It has room for 110 golfers, even if it is rare if more than half the slots are occupied, the Times reported.

“I’ve never seen it full,” said Benoit Serraz, a Buc resident who often practices at the course. “They are thinking about cutting the driving range in half and redesigning the whole course to make it longer, a real nine holes.”

That sounds as if it might not quite fit in with the national smaller-is-better strategy. But as the Ryder Cup competition began, the federation’s official count of compact courses stood at 99, the Times reported.

Tempting though it might be, Lasfargue is resisting the thought of rounding up as he prepares to retire after the Ryder Cup.

“We’re almost there, but we want it to be true,” he said with a laugh. “We don’t want to say 100 if it’s not 100, but we’ll get there and beyond.”

For photos of the Buc course, see the full Times article at https://www.nytimes.com/2018/09/26/sports/golf/golf-courses-go-small-in-france.html

 

One Response to France’s “Compact Urban Courses” Attract New Golfers

  1. Bob Devitz says:

    Perhaps a good means to attract new golfers here. You can take a regulation course and set it up “SHORT”! Maybe a fun event once per month or to introduce new golfers to the game in conjunction with a clinic.

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