The initiative seeks to improve the percentage of American women playing golf, currently at only 24% of all golfers, by encouraging female participation through the “power of invitation.”
We Are Golf, a coalition of golf-industry organizations, has joined with the Ladies Professional Golf Association (LPGA) Women’s Network to launch a new campaign, #inviteHER, designed to have current golfers encourage women in their lives to take up the game.
Noting that out of 24 million current American golfers, only 24% are women—but also that the numbers for first-time golfers, junior golfers and non-golfers with an interest in playing all show especially encouraging trends for female participation—the #inviteHER initiative seeks to encourage growth among women players by making them feel more comfortable on the golf course, transforming their perceptions of the game and empowering them to play and use golf as a tool for personal enjoyment and professional development.
Specific actions that will be encouraged through the #inviteHER initiative will include bringing new women players to group lessons, complimentary clinics, driving range sessions and on-course experiences.
“Women want to be invited to the game and it’s our duty to give them that opportunity at one of our nation’s 15,000 local facilities,” said Jane Geddes, Executive Director of the LPGA Amateur Golf Association and Chair of We Are Golf’s Women’s Task Force. “We are committed to promoting an environment that makes all females feel more comfortable on the course, so they develop into lifetime golfers.”
#inviteHER will be implemented in part by encouraging all golfers, men and women, to support the movement by posting on social media details for how they plan to encourage other women they know to take up the game.
“The appetite for golf is at a historic level with a latent demand of 38 million Americans,” says Steve Mona, CEO of the World Golf Foundation. “Last year, 35 percent of the game’s 2.6 million new players were female, and we are confident #inviteHER is a huge step in the right direction to continue increasing this number while making the game more inclusive.”
More information about the new initiative can be found at https://lpgawomensnetwork.com/inviteher/
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