The 96-year-old club, located 30 miles east of Hartford, was exclusively private for more than 80 years before accepting limited public play. Its 18-hole golf course was renovated into a new parkland-style layout in 2014.
The Windham (Conn.) Club has selected Billy Casper Golf (BCG) to provide marketing and operations consultation services, with a primary focus on marketing strategy, planning and overall revenue management with support in social media, graphic design, website promotion, data analytics, surveys and campaigns.
The arrangement will also include staffing and training services designed to enhance member and guest experiences and make The Windham Club a “must play” in Windham County.
Located approximately 30 miles east of Hartford, The Windham Club features an 18-hole golf course, clubhouse, driving range and short-game practice area. Opened in 1922, it was an exclusively private operation for more than 80 years before accepting limited public play.
In 2014, new ownership invested in a multi-million dollar renovation to update the classic course design.The new parkland-style, championship layout winds through stands of old-growth pine and deciduous forest.
Windham’s grill and event spaces, with indoor and outdoor seating and creative pub fare, are popular among individuals as well as tournament and outing golfers.
“Billy Casper Golf’s hands-on and sophisticated marketing ways are exactly what we need,” says Bob Cusumano, The Windham Club’s owner. “Its data-driven approach is poised to prompt acquisition of new members and guests, and support even better player retention.”
The Windham Club represents BCG’s fifth golf course in Connecticut. Others include the Pete Dye-designed Wintonbury Hills Golf Club (Bloomfield, Conn.) and the 36-hole Lyman Orchards (Middlefield, Conn.), with acclaimed layouts by Robert Trent Jones, Sr. and Gary Player.
“The Windham Club product has dramatically improved the past few years,” says Peter Hill, CEO of BCG. “It’s our job to give the club the tools to raise awareness and drive member and golfer usage which contribute to its fiscal well-being.”
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