On May 15, the Alpharetta, Ga., property unveiled its Cupp Golf Academy and Cupp Executive Par 3 Course, each named for Bob Cupp, who created both amenities prior to his passing almost two years ago. The new additions complete the club’s $3 million driving range and practice facility.
On May 15, The Golf Club of Georgia in Alpharetta, Ga., dedicated its new and technology-rich Cupp Golf Academy and Cupp Executive Par 3 Course.
Both additions bear the name of Bob Cupp, the late renowned golf course designer who created both new amenities at the private club prior to his passing almost two years ago.
The new golf academy and short course complete The Golf Club of Georgia’s driving range and practice facility, which represent more than a $3 million investment by club owner Ben Kenny. Two years ago, the club completed a $35 million clubhouse and golf course renovation.
“It’s been a long, but fulfilling process to take the time and provide such world-class amenities for our Members,” said General Manager Jacqueline Welch. “Our major construction projects are now complete and we can continue our primary focus to provide a great experience for our members. (Bob) Cupp’s contributions here will always be remembered and only adds to his global legacy as one of the finest golf course designers of all time.”
The dedication ceremony was attended by Cupp’s wife, Pamela Amy and one of Bob’s sons, Bobby. During the ceremony, The Golf Club of Georgia unveiled a plaque commemorating Cupp, his lifelong accomplishments and his work to complete the Cupp Golf Academy and Cupp Par 3 Course.
The 1,900-sq. ft. Cupp Golf Academy is located at the rear of the 13-acre driving range and practice facility and features three indoor teaching bays housing the most modern technological advances in measuring and improving golf performance. The equipment inside the facility includes RoboGolfPro, Trackman, Swing Catalyst and SamPutt Lab—all devices that are used by PGA TOUR-caliber players on a daily basis and will enable Director of Instruction Andrew Moore to provide the immediate feedback for Academy students seeking to improve their golf game.
“We will offer a full menu of lessons, clinics, camps and corporate outing experiences in conjunction with this amazing facility,” said Moore. “The technology will allow us to provide a PGA TOUR quality experience for all skill level players and will enable us to enhance the learning experience for them. The golf technology will provide immediate results for those who seek to improve golf performance.”