VGM Club announced an official partnership with the Austin, Texas-based cooler company in February.
The golf world has seen many changes since Heritage Golf Group’s three Hilton Head Island courses (Port Royal Golf and Racquet Club, Shipyard Golf Club and Oyster Reef Golf Club) joined VGM Club in 2005. Those changes forced clubs to be innovative, especially when it came to merchandising.
Fast forward to February 2017. VGM Club is ready to announce an official partnership with YETI®. The innovative, fast-growing cooler company out of Austin, Texas was looking for a chance to reach the golf market. This was exactly the type of innovative product that would appeal to clubs and their patrons.
Heritage Golf Group’s director of merchandising, Madeline Duncan thought so too. Madeline and Heritage Golf Group was an early adopter of the YETI® program, and she recently sat down with us to talk about their success.
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