The Golden, Colo., property, which closed its golf course after World War II, is changing its name from Mount Vernon Country Club to Mount Vernon Canyon Club as it shifts its focus away from dining and toward outdoor amenities. “The days of dining and dancing and dressing up don’t work in Colorado anymore,” said COO/General Manager Paul Anderson.
Mount Vernon Country Club in Golden Colo., hasn’t had a golf course in more than 50 years. But with a centennial approaching, it’s finally tweaking its name to reflect life without 18 holes, Denver, Colo.-based BusinessDen reported.
The club dropped the “country” from its name and will go back to its roots, operating under the name Mount Vernon Canyon Club, after a nearby landmark, BusinessDen reported.
The name change was partly due to a shift in the club’s business model, said COO and General Manager Paul Anderson. After WWII, water became scarce in the area, which caused the club to drop its golf course. The club still owns the nearly 1,200 acres of land, but has since converted it to horse pasture, BusinessDen reported.
The restaurant model also has become more competitive, so MVCC decided to highlight its outdoor amenities for attracting customers, although its restaurant and poolside grill will continue to operate, BusinessDen reported.
“We’re just trying to make this more of a wellness club,” he said. “The days of dining and dancing and dressing up don’t work in Colorado anymore.”
In addition to two dining rooms and poolside bar and grill, MVCC has a 24-hour fitness center, eight tennis courts and a pool with six lap lanes. Anderson said there are also bike trails that go through the Mount Vernon Canyon area, BusinessDen reported.
The cost of the name change has been minimal and signage around the club will remain the same, as the neighborhood HOA still carries the country club name. MVCC soft-launched the name early this week, though the official name change won’t happen until August, BusinessDen reported.
The club was founded in 1923 and has 1,700 members. Anderson said it began considering the name change 18 months ago in preparation for its 100-year anniversary. The club will be hosting a public party for its 94th anniversary August 5, BusinessDen reported.
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