The golf shoe is the brand’s first in more than a decade, and combines a recently released Jordan running shoe with Nike Golf Technology. It will be available in black and gray via Jordan.com.
The expansion of Nike’s Jordan brand continued this week with the unveiling of the brand’s first golf shoe in more than a decade. The shoe combines a recently released Jordan running shoe with Nike Golf technology, the Portland (Ore.) Business Journal reported.
“The Jordan Flight Runner Golf is the perfect combination of Jordan and Nike innovation coupled with Michael’s love for the game of golf,” said Larry Miller, president of the Jordan brand, in a news release. “This is the same formula that helped us create some of the most iconic shoes over the past 30 years and we are excited to bring Jordan brand energy to the golf course.”
The Business Journal first reported in late 2013 on Nike’s plans to give the Jordan Brand a big push, including Jordan-specific stores, as it tries to capitalize on the brand’s loyal consumers, the Business Journal reported.
The efforts have included the brand’s first running shoes, expanding into high fashion and entering other new product categories, such football and baseball cleats, the Business Journal reported.
Nike does not break out sales from Jordan Brand on its public financial statements, but NPD Group analyst Matt Powell previously estimated Jordan has around $2.5 billion in annual footwear sales in the U.S., the Business Journal reported.
The Jordan Flight Runner Golf will be available in black and grey on Jordan.com this month. The price of the shoe was not included in a news release, the Business Journal reported.
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