Effective November 1, Timbers Resorts is taking over Ritz-Carlton Club Bachelor Gulch in Avon, Colo., and changed the property’s name. Plans for the property include adding several dedicated luxury amenities to “restore its exclusivity,” and a renovation of the residences.
As of November 1, Timbers Resorts is officially taking over Ritz-Carlton Club Bachelor Gulch in Avon, Colo., renaming the property Timbers Bachelor Gulch, the Avon (Colo.)-based Vail Daily reported.
Sales at Timbers Resorts properties in 2013 are up around 40 percent on year-to-date real estate sales in 2012. It has closed on more than $120 million in real estate sales across all of its active properties so far in 2013. It sold $87 million in 2012, the Daily reported.
“As part of the process of joining the Timbers Resorts collection of properties, Timbers Bachelor Gulch plans to add several dedicated luxury amenities to restore the exclusivity of the club, and will also undergo a renovation of the residences to bring them up to the latest standards of luxury,” said Timbers Resorts founder, owner and CEO David Burden.
Burden is one of the premier developers in Colorado and he has expanded into the role of worldwide developer. He started the company by himself in 1999, and it now has more than 600 employees, including the majority of his family. His initial project on U.S. soil was Aspen Glen, the upscale golf course community west of Carbondale, Colo., the Daily reported.
Current Timbers Resorts properties include Dancing Bear in Aspen; The Timbers Club in Snowmass, Colo.; The Rocks Luxury Residence Club in Scottsdale, Ariz.; Mayacama in Sonoma, Calif.; One Steamboat Place in Steamboat Springs, Colo.; The Orchard at The Carneros Inn in Napa, Calif.; The Villas at Rancho Valencia in Rancho Santa Fe, Calif.; The Sebastian – Vail; and international properties. Timbers Bachelor Gulch makes 13, the Daily reported.
“They’re all really unique, but they have to be front row,” Burden said. “We do many things, but one of the things we do that’s unique is the residence clubs. The private Timbers Resorts residence clubs in prime locations are carefully selected, at the right value point, and that’s the cornerstone of [our] development strategy.
“It always starts with the first rule of real estate, location. If anybody forgets that, that’s a huge mistake,” Burden said. “What we’ve done is, basically, I don’t know how to do second or third or fourth tier properties. Price is always a factor, but value is a factor as well. And that’s easier to understand if you start with a great property.”
On site, it comes down to the exceptional service and atmosphere to set the properties apart. Burden uses words like “soul,” “personality,” and “intention” to describe his customer service environment. Part of the key to this formula is that Timbers typically owns and manages all property amenities, from the restaurants to the spas and golf courses. Guests should feel noticed, Burden said, but not necessarily the center of attention. “They’re going to clean your windshield when they park your car, but not make a big deal about it, and that’s what makes you feel good.”
He hires “people that want to do it right.” And, Burden said, “whether you’re the Coca Cola delivery guy or the King of Siam,” everyone gets the same treatment—and that’s what creates a truly unique level of service. “You’ve got to really like what you’re doing to work with us. When you say, ‘We’ve been expecting you, we’re so happy you’re here,’ if you can’t say it and mean it, you’re in the wrong job,” Burden said. “It’s the experience. You hear it, it’s trite, but it’s true.”
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