Golf Datatech Unveils June Golf Apparel Market Reports

By | August 23rd, 2011

Research firm captures mid-year men’s & women’s golf apparel sales, showing a significant increase in all categories, and across all channels.

Golf Datatech, LLC, an independent research firm for consumer, trade and retail golf trends and performance based in Orlando, Fla., reports that retail apparel sales for the first six months of 2011 are up in every category and in every channel over the same period of 2010.

The Golf Apparel Market Reports are available on a monthly basis to apparel companies, retailers and golf shop operators/managers, providing a detailed snapshot of apparel sales for every category, including shirts, pants and outerwear, for both men and women.

Among the key general findings for the June 2011 On-Off Course Market Report were the following:

Men’s On-Off Course Golf Apparel

  • Compared to 2010, the sale of men’s shirts, including short and long sleeve, has increased 6.2% year-to-date, and the average retail price shirt sold was $46.44.
  • In regard to men’s tops, which include sweaters, vests and fleeces, sales have shown a significant increase of 24.3% year-to-date, and the average retail price top sold was $65.45.
  • Compared to 2010, the sale of men’s bottoms, including pants and shorts, has shown a significant increase of 23.5%, with an average retail price of $48.58.

Women’s On-Off Course Golf Apparel

  • For women’s shirts, including short and long sleeve, the average retail price shirt sold was $43.69, and there was a 10.7% increase in sales year-to-date.
  • In regard to women’s tops, which include sweaters, vests and fleeces, the average retail price top sold was $60.16 and there was a significant increase of 22.3% in sales year-to-date.
  • Compared to 2010, the sale of women’s bottoms, including pants and shorts, has shown a significant increase of 8.3%, with an average retail price of $53.86.

 

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