SRI Sports Announces Worldwide Cleveland/Srixon Consolidation

By | June 30th, 2008

SRI Sports has announced that it will begin the consolidation and streamlining of its distribution channels, as part of a business realignment effort on a global basis. "We believe that this consolidation will help the SRI Sports Group  strengthen the sales bases of its golf gear lineup across the globe and respond more quickly to customers’ needs than in the past," said SRI Sports President and CEO Hiroyuki Bamba. "At the same time, we will accelerate operating efficiency by integrating the administrative as well as logistics functions, thus improving earnings capacity."
 
In North America specifically, beginning September 1st, 2008, Srixon Sports USA (currently headquartered in Georgia) will be merged into Cleveland Golf headquarters in Huntington Beach, Calif. This will allow Cleveland Golf to oversee the marketing, sales and distribution of Srixon products, in addition to its own Cleveland Golf and Never Compromise brands.
 
Meanwhile, Cleveland Golf Canada Corp. (headquartered in British Columbia) will take over distribution rights for all three brands while reporting directly to Cleveland Golf’s corporate headquarters in Huntington Beach.
 
Most aspects of the business will simply be folded into the existing structure at Cleveland Golf, including marketing, sales, tour, customer service, etc. The U.S. sales force will be expanded and sales representatives will carry Srixon as well as Cleveland Golf and Never Compromise.

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