Billy Casper Golf (BCG) has appointed Alex Elmore as its new Mid-Atlantic Regional Vice President, to oversee operations at 12 of the company’s 21 area facilities.
Elmore’s role includes hiring and developing key on-site personnel, while working closely with course superintendents, general managers, directors of golf, food and beverage directors, merchandisers, and financial, information systems, marketing and PR professionals.
From 1996 to 2000, Elmore was BCG’s Operations Manager for courses in Georgia, Maryland, Delaware and New York. Previously, he spent two years as a golf professional in North Carolina and Virginia. For the past eight years, Elmore held various sales and operations positions at a major pharmaceutical firm.
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