Maximilian Riedel, CEO of Spiegelau U.S.A. has appointed Oneida Global Foodservice, a division of Oneida Ltd., as its exclusive sales, marketing and distribution partner for the foodservice segment throughout the United States. This will enable a high level of market penetration in the food service and hotel industry for this already popular, premium restaurant stemware brand.
“This agreement allows Oneida to continue bringing world class, high value added products to our customers and enables us to enhance the presence of Spiegelau in synergy with our current luxury brand portfolio,” says Foster Sullivan, President of Oneida Global Foodservice. “Partnership with Spiegelau is a tremendous achievement, which significantly augments Oneida’s premium brand strategy.”
The collective strength of Spiegelau and Oneida in the marketplace will make for a very powerful combination that is likely to capitalize on distribution relationships. The Spiegelau brand will be a key component to Oneida’s premium strategy that will compliment their portfolio.
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