The development would include a spa, restaurant, conference center and small public beach bordering the Stateline, Nev. course that runs along Lake Tahoe. The hotel would not have gambling facilities, making it a good fit with what is “sorely needed” to help develop the area for recreational travelers, said Nevada’s tourism director.
Plans for a $100 million-plus resort development around the Edgewood Tahoe Golf Course were revealed on October 1 by the Edgewood Companies, the Associated Press reported.
The development, on the Stateline, Nev. side of Lake Tahoe’s south shore, would include a spa, restaurant and conference center, as well as a hotel with no gambling facilities, AP reported. The planned amenities would also include a small public beach bordering Edgewood Tahoe’s lakefront golf course, which has hosted the American Century Celebrity Championship each July since 1990.
The $100 million-plus price tag for the resort, which is scheduled to open in the summer of 2017, includes the need to address environmental issues such as energy efficiency, runoff and other water-quality concerns, AP reported.
“Like grand lodges of the American West, we hope [the new resort] will inspire awe with its views and location,” Chuck Scharer, Edgewood Companies’ President/CEO, told about 100 people who gathered at the Edgewood Tahoe GC clubhouse for the announcement, AP reported.
“Our [golfing] guests have asked us to bring in a resort, and we’re always looking for ways to meet customers’ expectations,” Scharer added. “It’s the right time for the company and it’s the right time for the Tahoe market. We’re hoping our project will be a catalyst for more investment in Tahoe.”
Edgewood Companies is owned by members of the Park family, descendants of pioneer cattle ranchers who settled in the south Tahoe region more than a century ago, AP reported. Scharer said he had received many questions regarding the brand and management of the lodge, but the owners settled on their own Edgewood Companies, with the same name brand the Park family put on the golf course when it was built in the 1960s.
“The answer was obvious. We are going to build on 45 years’ reputation and brand equity that is Edgewood Tahoe, the Edgewood team,” Scharer said. “It’s our brand, it’s our team.”
Preliminary infrastructure work has already begun on the site north of U.S. Highway 50 near the California border, AP reported. The Tahoe Regional Planning Agency, the bi-state entity that oversees Tahoe-area development, approved the project in 2012.
C&RB reported on previous stages of the planning for the project last year: http://clubandresortbusiness.com/2014/06/06/edgewood-tahoes-resort-project-underway/
Hal Cole, mayor of South Lake Tahoe, Calif., said that while the development might be on the Nevada side, the Stateline region is “becoming more blurred as tourism grows,” so sides representing both states are wise to work together.
“Edgewood needed to have hotel rooms. We are truly one shore,” Cole said.
Claudia Vecchio, Director of the Nevada Department of Tourism and Cultural Affairs, told the Reno Gazette-Journal that the Edgewood resort is “sorely needed” to help grow the Tahoe basin’s recreational tourism market.
“Gaming continues to be the number-one reason people come to Nevada,” Vechhio said. “But we talk more and more about recreation, and this is the perfect property for those travelers we want to bring to Nevada.”
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