On March 19, five of the company’s venues offered free game play, golf instruction and food-and-beverage amenities, as part of a collaboration with The First Tee and LPGA-USGA Girls Golf that launched a year-round program, through which similar benefits will now be offered to charitable organizations and high-school golf teams.
The PGA Tour says it has seen a 43% increase in website traffic from millennials year over year, and that 6.5 million millennials played 100 million rounds of golf in 2015, making up 28% of all golfers. The PGA Tour partially attributes these increases to digital efforts, including Snapchat live stories at several PGA Tour events, and SkratchTV, an Internet-only golf network.
After the photo submitted for Pieters’ official Tour headshot was given a digital haircut before being posted on the PGA’s site, Pieters used Instagram to send out a “before and after” comparison with the hashtag, #WhereAreMyCurls. The story went viral and was even highlighted in a “Today” show report, with the PGA then admitting it had been a “bit too heavy-handed” and commending Pieters for having “a great head of hair.”
The course is being carved out of an environmentally protected area, and demands for new changes to protect a nature preserve must be addressed by September 17 to avoid still more hurdles and make it possible to return golf to the Games after a 112-year absence.
Jack Nicklaus and Annika Sorenstam, asked to be “global ambassadors” during golf’s all-out sales pitch to be part of the Olympics, want to build the course in Brazil where the Olympics will be played in 2016. Nicklaus said he and Sorenstam have written a letter to the International Golf Federation (IGF) requesting they be […]