The Skyline Club and Oak Pointe CC have sustained membership levels through concerted efforts to show how face-to-face networking still has value, even in the age of LinkedIn, Facebook and Twitter.
How Club Chefs Use Social Media
Taking to platforms like Facebook and Instagram is helping culinarians market themselves, and their clubs. Food photography dominates digital feeds—from a perfectly composed amuse-bouche, to a panorama of new grills, to a beautiful wine dinner on the course. Ditto for culinary blogs, recipes and videos that are being shared, “liked” and linked. If the content…
Getting Beyond MEGO
“MEGO” (My Eyes Glaze Over) doesn’t just happen in conversational situations—it’s a reaction that should be anticipated, and prevented, with any message, whether it’s written, posted, Tweeted or YouTubed.
Will Tomorrow’s Club Member Go “Cuckoo” for This Concept?
The Cuckoo’s Nest, a new private social club in California’s Silicon Valley, will open in the first quarter of 2015 and attempt to be “a techie version of the blue-blood business clubs of yesteryear.”
A Brighter Picture
After it became all too clear that members weren’t holding the club in high regard, The Gallery GC took aggressive steps to put a better image on permanent display.
Toro Gears Up for 100th Anniversary Celebration
July 10 will mark the official centennial milestone for the Bloomington, Minn., manufacturer, but a yearlong series of events is planned. Many events will recognize Toro’s close ties with the growth of the golf industry, and special website and Facebook pages and Twitter links have been set up to allow users and fans to share their own special Toro stories.
Southern Comfort
At Greystone G&CC, a comfortably innovative menu and exciting events tailored to smaller groups have boosted F&B revenue and attracted new members.
Putting the Pieces Together at Streamsong Resort
Ten months after The Mosaic Company unveiled two unique golf courses shaped from an old phosphate mine in central Florida, it’s now preparing to open a 216-room lodge and present the property to the world.
Finding—and Keeping—Tomorrow’s Members
Tapping fully into available technology and using tried-and-true methods to do a better job of tooting your club’s horn are two keys to getting beyond what’s to be gained (or not) from traditional membership marketing methods.
Digital Discussions
Digital Discussions Chad Chadwell, General Manager and COO, Crestmont Country Club, West Orange, N.J., posed this question to the group: “Member retention and recruitment are at the top of my list as a new General Manager. I was hoping some of you might share strategies that you’ve had success with in the past. Specifically, what…
Digital Discussions
Darcy Bodiker, Catering Manager at Bonita Bay Club in Bonita Springs, Fla., posed this question to the group: Most of our members are retired and over the age of 60. I’m trying to come up with some great events/entertainment for next season and wanted to know: What were your most favorable events recently? “We ran…
Social Studies
Online platforms like Facebook, Twitter and LinkedIn can enhance your marketing cache.
My New Year’s Resolutions
This year, I came up with three new resolutions—a reasonable and manageable number, in my opinion—that I would like to achieve.
The Social Network
Golf Course Superintendent Frank Tichenor has found that social media is an effective way to keep the membership informed about golf course happenings.
Free Online Seminar Explores “How To Use Twitter To Increase Your Customers”
The golf industry is invited to join ActiveGolf on Tuesday, May 11, for a complimentary online seminar on How to Use Twitter to Increase Your Customers: Tips, Tricks & the Latest Tools. Justin Ramers, Director of Social Media at The Active Network, will show attendees how golf course operators can leverage Twitter to increase and…