The strategic alliance will result in Topgolf providing new technology and benefits for ClubCorp members, and ClubCorp providing special offers and experiences at its properties. At Medina Golf & Country Club, ClubCorp plans to spend more than $2.5 million in two years to update the clubhouse, patio, golf course, practice facilities, and aquatics. Topgolf® is […]
A recent post by the sports and culture blog argues that “Topgolf (and related activities) are widening golf’s overall market, not cannibalizing it,” by tapping into the millennial demographic that finds the game too inaccessible and expensive, which is “very good news for a game that needs to continue to evolve.”
On March 19, five of the company’s venues offered free game play, golf instruction and food-and-beverage amenities, as part of a collaboration with The First Tee and LPGA-USGA Girls Golf that launched a year-round program, through which similar benefits will now be offered to charitable organizations and high-school golf teams.
Notable shifts in one of the industry’s key markets, Scottsdale, Ariz., reflect how club and resort properties must respond to new trends in golf, recreation and leisure.
Some 6,000 people came to baseball’s Seattle Mariners’ home park over Presidents Day weekend to play “Topgolf Crush” by driving golf balls at targets set up throughout the field while music blared over the loudspeakers. “We are the place where millennials hit golf balls,” said Topgolf Co-Chairman and CEO Erik Anderson. “We’ve really turned it into this digital game.”
Debuting just before the city hosts Super Bowl LI, the suite will include two golf simulators that can be sectioned off or rented out together and can accommodate up to eight guests each. The amenity will be the first Topgolf-branded simulation experience in the nation.