CNBC: Millennials, Women Breathe Life into Golf

By | August 14, 2017

With Under Armour’s golf category growing 25% in the past three years and the introduction of Foray Golf, which specializes in golf apparel for young women, both millennials and women are being drawn to the sport, with off-course facilities like Topgolf leading the charge. Millennial golfers are breathing life into the sport despite a steady stream […]

Topgolf Expands into Canada

By | July 27, 2017

The sports entertainment company is partnering with Cineplex to open multiple Topgolf venues in urban markets across Canada during the next several years. Financial terms of the partnership were not disclosed. Topgolf® and Cineplex, an entertainment and media company, have announced an exclusive partnership that will bring Topgolf’s sports entertainment experience to Canada. The joint venture will see the […]

ClubCorp Partners with Topgolf, Acquires Medina (Minn.) G&CC

By | June 21, 2017

The strategic alliance will result in Topgolf providing new technology and benefits for ClubCorp members, and ClubCorp providing special offers and experiences at its properties. At Medina Golf & Country Club, ClubCorp plans to spend more than $2.5 million in two years to update the clubhouse, patio, golf course, practice facilities, and aquatics. Topgolf® is […]

The Comeback Argues Topgolf is Widening Golf Market

By | April 26, 2017

A recent post by the sports and culture blog argues that “Topgolf (and related activities) are widening golf’s overall market, not cannibalizing it,” by tapping into the millennial demographic that finds the game too inaccessible and expensive, which is “very good news for a game that needs to continue to evolve.”

‘Topgolf for Good’ Youth Initiative is Launched

By | March 20, 2017

On March 19, five of the company’s venues offered free game play, golf instruction and food-and-beverage amenities, as part of a collaboration with The First Tee and LPGA-USGA Girls Golf that launched a year-round program, through which similar benefits will now be offered to charitable organizations and high-school golf teams.