The Comeback Argues Topgolf is Widening Golf Market

By | April 26, 2017

A recent post by the sports and culture blog argues that “Topgolf (and related activities) are widening golf’s overall market, not cannibalizing it,” by tapping into the millennial demographic that finds the game too inaccessible and expensive, which is “very good news for a game that needs to continue to evolve.”


‘Topgolf for Good’ Youth Initiative is Launched

By | March 20, 2017

On March 19, five of the company’s venues offered free game play, golf instruction and food-and-beverage amenities, as part of a collaboration with The First Tee and LPGA-USGA Girls Golf that launched a year-round program, through which similar benefits will now be offered to charitable organizations and high-school golf teams.


Changes in the Desert Wind

By

Notable shifts in one of the industry’s key markets, Scottsdale, Ariz., reflect how club and resort properties must respond to new trends in golf, recreation and leisure.


Topgolf Takes Its Game to Seattle’s Safeco Field

By | February 20, 2017

Some 6,000 people came to baseball’s Seattle Mariners’ home park over Presidents Day weekend to play “Topgolf Crush” by driving golf balls at targets set up throughout the field while music blared over the loudspeakers. “We are the place where millennials hit golf balls,” said Topgolf Co-Chairman and CEO Erik Anderson. “We’ve really turned it into this digital game.”


Bloomberg Businessweek Highlights the Appeal, Growth of Topgolf

By | October 27, 2016

Describing a driving-range-meets-sports-bar-meets-nightclub atmosphere that’s “less hushed reverence, more Dave & Buster’s with 9-irons,” with clientele including kids with parents, couples on dates, and even a bachelorette party, the report notes that in the past five years, the company has opened 23 new venues, more than half of them since the beginning of 2015.