On March 19, five of the company’s venues offered free game play, golf instruction and food-and-beverage amenities, as part of a collaboration with The First Tee and LPGA-USGA Girls Golf that launched a year-round program, through which similar benefits will now be offered to charitable organizations and high-school golf teams.
The City Commission of the northeast Florida town will vote January 18 on whether to sell its two LPGA International courses to Consolidated-Tomoka Land Co., which has been leasing them for 40 years. “This is a golden goose for Daytona Beach,” says one commissioner of the deal that would net the city $2.2 million and 14 acres of free land, while shedding properties that have collectively lost $15 million.
The four primary areas of focus for the strategic alliance include linking tournament activities to local Topgolf venues; reciprocal distribution of content through Topgolf platforms; support of Grow the Game initiatives; and opportunities for PGA TOUR and LPGA-related experiences on the World Golf Tour digital game.
The major championship will be played for the first time in the Pacific Northwest when it is contested June 9-12, 2016 at the Sammamish, Wash. club.
In collaboration with multiple golf industry leaders, the website is designed to increase women’s participation in the game by detailing beginner programs, information on networking opportunities, and news updates.
The PGA of America and LPGA will hold the first KPMG Women’s PGA Championship, designed to “continue the rich tradition of the LPGA Championship” at Westchester CC in Rye, N.Y., from June 8-14, 2015, with a $3.5 million purse.