Notable shifts in one of the industry’s key markets, Scottsdale, Ariz., reflect how club and resort properties must respond to new trends in golf, recreation and leisure.
The Fountain Hills, Ariz., property regrassed and expanded putting surfaces, redesigned bunkers, and upgraded the practice facility, adding 14,000-sq. ft. of teeing space.
When it reopens in October after completing a half-million-dollar course enhancement project, the Fountain Hills, Ariz. club will participate in the management firm’s programs for rewards, vacations and group/tournament opportunities.
The Fountain Hills, Ariz., club closed for the summer to improve the golf course through two deep aerifications of all greens, leveling and reseeding 31 tee boxes, minimizing overgrown areas, adding beginner and family tees, and purchasing Visage GPS systems for 80 carts. The owners also announced the club’s new leadership team, including a partnership with chef Michael O’Dowd.