An innovative “Summer Village” concept and sleek new amenities within its classic, Tudor Revival-style clubhouse have revved up activities and member excitement at the venerable Motor City property. The recession at the end of the last decade posed unprecedented challenges to many well-established, traditional clubs that had prospered for years based primarily on their history,…

Sleek but comfortable locker rooms provide members with space to relax and unwind in an eye-catching setting.

  Baseball, Hot Dogs and the DAC Fortuitously, the 125th anniversary of the Detroit Athletic Club (DAC)’s founding, on April 5, 1887, matched up perfectly with this year’s Major League Baseball schedule, which had the Detroit Tigers opening at home on that day with a 1 PM, nationally televised contest against the Boston Red Sox.…

More details on these Ideas, and others, available online at clubandresortbusiness.com/category/idea-exchange Halloween with a Twist On October 1, to kick off the Halloween season at the Great Wolf Lodge in Grand Mound, Wash., world-renowned balloon-twisting artist Adam Lee began to turn almost 3,000 inflated balloons, which if laid end-to-end would have covered two-and-a-half miles, into…