A variety of properties have initiated innovative, ongoing programs to successfully draw in new players from beyond golf’s traditional demographic profiles.
Wisconsin Club Moves Forward With $3.5M Course Renovation
The Milwaukee city club will add new bunkers, tee boxes, wider fairways, an irrigation system and practice facilities through the multi-phase project at the former Brynwood CC course that it obtained through a merger.
City Clubs Rising
A host of successful new strategies for long-term growth is leading a market rebound for business, dining and athletic clubs. When the downturn put a damper on both corporate and individual spending, city clubs were challenged more than any others to stay relevant and provide value. To confront that challenge, many in the market segment—which…
City Clubs RISING
A host of successful new strategies for long-term growth is leading a market rebound for business, dining and athletic clubs. When the downturn put a damper on both corporate and individual spending, city clubs were challenged more than any others to stay relevant and provide value. To confront that challenge, many in the market segment—which…
Wisconsin Club Completes Purchase of Brynwood CC Facilities
Less than two years after assuming control of the Brynwood property, the Milwaukee city club now plans $1 million in improvements.
Developing a Sense of Belonging
What’s worked—and what hasn’t—to help clubs hold existing membership levels and attract new prospects.
Strength in Numbers
Joining forces with another club can boost membership and offer things their club can’t offer their members.
Milwaukee Yacht Club, University Club to Share Benefits
The Milwaukee (Wisc.) Yacht Club and the University Club of Milwaukee have made an agreement that will allow members of both clubs to use each other’s facilities. “We’re trying to create more value,” said Ed Purcell, commodore of the Yacht Club to the Milwaukee Journal Sentinel. “Hopefully we will boost membership for both organizations.” This…
Wisconsin Club Looks to Purchase Brynwood CC Under Merger
Brynwood Country Club, which began in Milwaukee, Wisc. in 1926 as a club for Jewish members, is losing its name, and it could end up being sold, through an impending merger with the downtown Wisconsin Club, reports the Journal Sentinel. The merger agreement, which gives members at both clubs access to each location’s facilities, calls…
Johnson Named General Manager of Brynwood CC
Marcus Hotels and Resorts, a division of The Marcus Corporation, has named Brian Johnson as the new General Manager of Brynwood Country Club in Milwaukee. In his position, Johnson will assume the responsibilities of Peggy Williams-Smith, who has been promoted to Corporate Director of Catering for Marcus Hotels and Resorts. Prior to joining Marcus Hotels…
Strength in Numbers
Dave Frem, GM, Cyprian Keyes Golf Club Michael Hughes, CEO, NGCOA Some properties participate in group purchasing networks to get more bang for their bucks. Mike Hughes, Chief Executive Officer of the National Golf Course Owners Association (NCCOA), says his organization developed the Smart Buy Purchasing Network in 1992 to offer a tangible benefit to…