Offering a wide variety of group fitness classes in a chock-full schedule has become the norm for many club properties, as they strive to make the fitness center a place for every member.
Upgrading aquatic facilities and broadening the scope of programming helps clubs appeal to both the youngest and oldest members.
Junior golf programs are growing up, as more targeted and relevant approaches are helping to overcome the next generations’ initial aversions to the game.
With a variety of public and private summer camp offerings available throughout the country, clubs are tasked with building an engaging program that stands out.
Cutting-edge retailing at today’s clubs has gone far beyond hoping for quick sales as golfers check in for tee times. Today’s top shops offer a shopping experience that may not even involve golf.
With national trends showing overall growth in tennis, clubs and resorts are riding the spike in popularity by expanding programs and enhancing facilities.