Healthy Bottom Lines

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Summing It Up • Fitness centers have become a top priority at many clubs and resorts.• Survey members and conduct focus groups to help determine what programs and equipment to include in a fitness center.• Customized, sport-specific training—a popular trend in fitness—targets key muscle groups to enhance performance and stamina for athletes.• Financing the cost […]

Give the Details a Workout

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If the fitness buffs of a club’s membership are “insufficiently impressed by the fitness center, they will go elsewhere—and suggest their fellow members do the same,” says a fitness facility consultant. To keep everyone happy and on site, he stresses, properties should pay special attention to these considerations: Ample space. A fitness center should be […]


Health Club vs. Country Club

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Adding or improving fitness components often means competing with local health clubs. The new fitness center at the Trenton Country Club in Trenton, N.J., has proved successful in helping to win this race. “It is so new that people are really excited about it and using it on an extremely regular basis,” says John Case, […]


Variations on a Theme

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Summing It Up Look for the “next big thing”in fitness to keep programs from going stale. Use themed events to call attention to ongoing recreation programs. Program your activities so they appeal to every member of the family and address all skill levels. Give back to the community by linking themed recreational events to charitable […]


Good at the Other Games, Too

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Summing It Up In general, golf management companies lag behind the trend seen among independently run clubs and resorts to round out their offers with other recreational and fitness options—but momentum is picking up for more GMCs to include tennis, aquatics and fitness centers at their properties. There are now actually some documented cases where […]


Locker Room Living

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Summing It Up Beyond taking care of obvious needs (i.e., offering an adequate number of lockers), club and resort locker rooms must now also meet upgraded “standards of living,” with an emphasis on providing home-like comforts. One of the most important aspects of locker room management is ensuring that toiletries are well stocked and cover […]