Social Movement

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As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.

All Together Now

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Offering a wide variety of group fitness classes in a chock-full schedule has become the norm for many club properties, as they strive to make the fitness center a place for every member.


Better with Age

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Upgrading aquatic facilities and broadening the scope of programming helps clubs appeal to both the youngest and oldest members.


Closing the Gap

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Junior golf programs are growing up, as more targeted and relevant approaches are helping to overcome the next generations’ initial aversions to the game.


Standout Summer

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With a variety of public and private summer camp offerings available throughout the country, clubs are tasked with building an engaging program that stands out.