Club and resort properties are encouraging year-round use of facilities by offering winter-focused recreational options.
Combined golf-and-fishing competitions, “deck putting,” and tournaments with twists and attractions geared to charitable causes and special tributes are just some of the ways clubs and courses now seek to avoid having too much of the “same old, same old” on their annual calendars.
As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.
Wellness programming that steps outside the bounds of the standard yoga class is growing in popularity and reaching a new audience.
Offering a wide variety of group fitness classes in a chock-full schedule has become the norm for many club properties, as they strive to make the fitness center a place for every member.
Upgrading aquatic facilities and broadening the scope of programming helps clubs appeal to both the youngest and oldest members.