Operational and management insights for effective and wide-ranging recreational programming—including golf, fitness, tennis and racquet sports, aquatics and youth activities—that can help keep members and guests engaged and on site, indoors and out.

Game, Set, Match

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New approaches to tennis that adjust both facilities and programming are ensuring that players stay in the game for life.

As Much Science as Art

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Golf instruction has moved well beyond just watching students bang buckets of balls on the range; modern technology now makes it possible to do a better job of analyzing, and fixing, swings—sometimes without even being at the same site.


Breaking the Ice

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Club and resort properties are encouraging year-round use of facilities by offering winter-focused recreational options.


Giving Events a Shot of Excitement

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Combined golf-and-fishing competitions, “deck putting,” and tournaments with twists and attractions geared to charitable causes and special tributes are just some of the ways clubs and courses now seek to avoid having too much of the “same old, same old” on their annual calendars.


Social Movement

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As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.