Operational and management insights for effective and wide-ranging recreational programming—including golf, fitness, tennis and racquet sports, aquatics and youth activities—that can help keep members and guests engaged and on site, indoors and out.

Breaking the Ice

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Club and resort properties are encouraging year-round use of facilities by offering winter-focused recreational options.

Giving Events a Shot of Excitement

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Combined golf-and-fishing competitions, “deck putting,” and tournaments with twists and attractions geared to charitable causes and special tributes are just some of the ways clubs and courses now seek to avoid having too much of the “same old, same old” on their annual calendars.


Social Movement

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As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.


All Together Now

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Offering a wide variety of group fitness classes in a chock-full schedule has become the norm for many club properties, as they strive to make the fitness center a place for every member.


Better with Age

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Upgrading aquatic facilities and broadening the scope of programming helps clubs appeal to both the youngest and oldest members.