Operational and management insights for effective and wide-ranging recreational programming—including golf, fitness, tennis and racquet sports, aquatics and youth activities—that can help keep members and guests engaged and on site, indoors and out.
Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
Pool programming that suits members’ changing needs is the best way to ensure that the most family-friendly amenity lives up to expectations.
New court-sport programs, including bocce and pickleball, are increasing member satisfaction, boosting retention, and keeping more members more active.
A thoughtfully planned schedule, charismatic trainers, and on-trend classes can help club and resort properties make group fitness a priority.
Family-oriented club properties are building robust youth programs that go well beyond just keeping kids entertained.
Offering players a chance to discover and enjoy the game with less difficulty, cost and time can provide more choices, fun—and play.
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