Giving Seniors More Moments

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Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.

Just Keep Swimming

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Pool programming that suits members’ changing needs is the best way to ensure that the most family-friendly amenity lives up to expectations.


Courts That Please

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New court-sport programs, including bocce and pickleball, are increasing member satisfaction, boosting retention, and keeping more members more active.


Group Hustle

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A thoughtfully planned schedule, charismatic trainers, and on-trend classes can help club and resort properties make group fitness a priority.