Some of the most valuable members of properties’ golf staffs have nothing to do with playing the game—but plenty to do with maximizing the sales power of the pro shop.
Golf instruction has gone high-tech, as teaching pros find that the extra cost for new tools that go well beyond the capabilities of one-dimensional video can be justified by faster and more precise analysis of all that goes into a student’s swing.
Along with the rapid expansion of fitness centers, properties are investing in sprawling, active spa facilities and amenities that address modern health and wellness concerns.
Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
Pool programming that suits members’ changing needs is the best way to ensure that the most family-friendly amenity lives up to expectations.
New court-sport programs, including bocce and pickleball, are increasing member satisfaction, boosting retention, and keeping more members more active.