Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.
Pool programming that suits members’ changing needs is the best way to ensure that the most family-friendly amenity lives up to expectations.
New court-sport programs, including bocce and pickleball, are increasing member satisfaction, boosting retention, and keeping more members more active.
A thoughtfully planned schedule, charismatic trainers, and on-trend classes can help club and resort properties make group fitness a priority.
Family-oriented club properties are building robust youth programs that go well beyond just keeping kids entertained.
Offering players a chance to discover and enjoy the game with less difficulty, cost and time can provide more choices, fun—and play.