New Ways to Keep Score in the Store

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Sure, it looks like David and Goliath all over again: smaller, independent club pro shops pitted against larger retail big-box stores. But in this version, David isn't just a little boy with a rock. In 2005, club pro shops hold far more dangerous weapons up their sleeves: a loyal audience; personalized service among friends; and […]

Getting the Word Out-and In

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Summing It Up Good communications systems can help a club boost operating efficiencies by reducing the number (and length) of staff meetings. Regular e-mails to membership can boost event attendance and keep the club front-of-mind for dining and other activities. Adding wireless fidelity (Wi-Fi) will help bring your club or resort up to date with […]


Membership: Recruiting the Best

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Across the nation, many clubs are struggling to keep their membership numbers healthy. Long-time members move away for retirement or simply pass on, and younger people aren’t stepping up to fill those holes quickly enough, as the demands on their wallets don’t often allow room for club dues. And then there’s the initiation fee. For […]


“Off-the-Shelf” Solutions

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Stone Mountain Golf Club is a Marriott Golf public course offering “rock-solid golf” at the base of the famous slab with the Stonewall Jackson carving in the Georgia hills east of Atlanta. The club’s pro shop carries nearly half a million dollars of inventory (retail value) in its 1,250-sq. ft pro shop. “It’s not typically […]


New Life Via Satellite

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How many times at your club has someone—be it the head pro, superintendent, GM, chef, or even a member—watched with alarm as a player on your course finishes a hole and then, despite all your investments in clear signage and foolproof scorecards, takes a wrong turn and starts to play out of sequence, or maybe […]


Consider the Outsource

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  No one disputes the value of a hands-on management approach—but there are some things that even the best club managers should probably make it a practice to keep their hands off. Their clubs’ own members, for starters. While most aspects of your dealings with members and guests will only benefit from getting to know […]