No one disputes the value of a hands-on management approach—but there are some things that even the best club managers should probably make it a practice to keep their hands off. Their clubs’ own members, for starters. While most aspects of your dealings with members and guests will only benefit from getting to know […]
Would you buy a used golf cart…from yourself? That’s really what one argument espoused by proponents of leasing golf course equipment, instead of buying it, boils down to. You know how rough your own players and staff can be on carts over the months and years it takes to buy them through installment payments. So […]
Here’s a challenge to anyone who manages functions, people or processes in the club industry. We know you like all of your members (or at least, you should act as if you do). But what about your database, and more importantly, its extended family—your data? Do you not only like them, too, but actually have […]
One of the best ways to build sales in your pro shop is to make the law of averages work for you. Get more golfers to your facility, and some of that traffic is bound to result in higher sales in the shop. That formula seems to be working for the Coeur d’Alene Resort in […]
Managing Director, Affinity Golf Management
VP of Marketing, MembersFirst, Inc.