Larry Gulko

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Marketing Coach and Public Speaker- Gulko Brand Marketing


Membership:Retention Programs With Staying Power

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Nationwide, country clubs—even established clubs that pride themselves on tradition and timelessness—are facing new challenges to sustaining membership levels in today’s increasingly crowded golf and club market. This is usually an insidious problem, starting first as a slow leak that goes undetected or unaddressed by clubs’ boards and management, only to suddenly gain in intensity […]


Sales and Catering Software: Help Is At Hand

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You’re the Director of Sales & Catering at Perfect Setting Golf & Country Club. It’s a beautiful early-summer Sunday evening, perfect for a cookout and a cold one with your family and neighbors—but you’re in the club’s offices, and you’re the only one here. You’ve pretty much been in and out of here all weekend, […]