Marketing 1-to-1

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A common perception in the club business is that a club either has to be brand new, or struggling to sell memberships or attract people to its events, to need to market itself and its features. Another is that “marketing” refers only to promotions or advertising like activities, which are downplayed and even discouraged in […]

Proud (and Profitable) Displays

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It strikes every pro between the eyes at some point: Your golf shop needs a lift. Sure, you’re always working with vendors to acquire their latest point-of sale displays and discuss new ways to use slats. But those who go a step further to develop their own unique techniques to spiff up the place and […]


In Search Of… The Perfect Club Web Site

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Is your Web site serving you—and your club members—as it should? Clubs that take Web site marketing and maintenance seriously are reaping the rewards of their labor faster than they could ever have imagined. But for too many club and resort properties, sites that were created with a lot of excitement and sizzle several years […]


“Standups” That Aren’t A Joke

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Did you hear the one about the general manager who rushed hastily into his club’s ballroom one morning, ran through his usual start-of-the-day “standup” items for the department heads who had gathered there, and then asked if anyone had anything they needed to bring up? When he didn’t get any response, he thanked everyone for […]


One for Me, Two for You…

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Like family holiday photos, annual budgets are something most managers and department heads always vow to spend more time thinking about—and doing better—the next time around. Then, before you know it, there's that blank spreadsheet on your desk again, and it needs to be filled out and turned in today. You pull out last year's […]


New Ways to Keep Score in the Store

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Sure, it looks like David and Goliath all over again: smaller, independent club pro shops pitted against larger retail big-box stores. But in this version, David isn't just a little boy with a rock. In 2005, club pro shops hold far more dangerous weapons up their sleeves: a loyal audience; personalized service among friends; and […]