Future Stock

By

Sure, the PGA Merchandise Show is coming up in January—and C&RB will be there to report on what’s new for 2006, if you can’t make it yourself. But we know everyone is already getting eager to hear about the new things you could be selling in your pro shops next year. We talked to several […]

Marketing 1-to-1

By

A common perception in the club business is that a club either has to be brand new, or struggling to sell memberships or attract people to its events, to need to market itself and its features. Another is that “marketing” refers only to promotions or advertising like activities, which are downplayed and even discouraged in […]


Proud (and Profitable) Displays

By

It strikes every pro between the eyes at some point: Your golf shop needs a lift. Sure, you’re always working with vendors to acquire their latest point-of sale displays and discuss new ways to use slats. But those who go a step further to develop their own unique techniques to spiff up the place and […]


In Search Of… The Perfect Club Web Site

By

Is your Web site serving you—and your club members—as it should? Clubs that take Web site marketing and maintenance seriously are reaping the rewards of their labor faster than they could ever have imagined. But for too many club and resort properties, sites that were created with a lot of excitement and sizzle several years […]


“Standups” That Aren’t A Joke

By

Did you hear the one about the general manager who rushed hastily into his club’s ballroom one morning, ran through his usual start-of-the-day “standup” items for the department heads who had gathered there, and then asked if anyone had anything they needed to bring up? When he didn’t get any response, he thanked everyone for […]


How to Publish Like the Pros

By

Advances in equipment and software technology, and reductions in their costs, continue to make it easier than ever for clubs to create their own communications materials— both of the printed variety (brochures, newsletters) and in electronic form (Web site pages, .PDFs that can be e-mailed or downloaded). Certainly, desktop publishing has become userfriendly enough that […]