Governors Club created the 30-Day All-Access Pass program to connect both current and prospective members through club events.
Even the most traditional clubs are looking to break away from how-we’ve-always-done-it approaches, while others are making extra efforts to develop exclusive distinctions that only they can provide to members and guests.
Charlotte Country Club’s transportation program gives members the opportunity to be shuttled around town—to the airport, to and from the club, and even for all-day services.
Ibis Golf & Country Club allows members to create custom scents with its Aroma Design Bar.
Greensboro (N.C.) Country Club drew on the popularity of CrossFit to develop its own spin: the Workout of the Week.
Jim James demonstrated that he had goals and standards for service and they were inviolate. He trained what is largely a temporary staff to that standard, and they delivered.