Active Interest

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Careful execution of a two-phase master plan to revamp dining venues and create a new stand-alone Family Activity Center at Cape Fear CC has boosted F&B sales, sparked a new membership wave, and brought the generations together at North Carolina’s oldest private club.

Take It Outside

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Patios have earned their place as the new club “hot spot,” offering a prime location for soaking up sun—and heating up business.


In the Open Air

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A new tent pavilion at Salmon Run Golf Course provides more options for guests and additional revenue streams for the brand.


Locked and Loaded

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Men’s and women’s locker rooms are solidifying their status as an essential component of a club’s overall design.


High Foot Traffic

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The third and final phase of a club-wide renovation at Lost Tree Club in North Palm Beach, Fla., has yielded a fitness facility that nearly twice as many members now use.