No Budget, No Plan

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If a club needs new members, it should be approached like any other business marketing plan. Figure out how many new members you want and where they are, and employ strategies to get them.

Thoughts for the New Year

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Trump’s promise to deliver regulatory relief should translate to a more favorable business climate—particularly for small businesses, like clubs.


Joe Cool

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Arnold Palmer single-handedly took golf out of country clubs and into the mainstream. Quite simply, he made golf cool.


How Clubs Die

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In most cases, any reasonable dues increase is affordable by the members…but to the club itself, it is a huge liability if the dues increase doesn’t pass. Over time, it sets the stage for club failure.


Just Shoe It

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Nike learned a lesson in the 14 years it sold golf equipment that took me 30 years to figure out: You can’t buy a golf game with a new driver or set of irons.