It was encouraging to see how the city officials behind the ambitious new municipal golf course properties in Laredo, Texas and Hobbs, N.M., have found a way to see a bigger picture.
Arnold Palmer single-handedly took golf out of country clubs and into the mainstream. Quite simply, he made golf cool.
About a week before the sad day when Arnold Palmer and Jose Fernandez both died, I had come across another tribute for someone less well-known that also provided valuable reminders of things we shouldn’t take for granted and traits we should strive to develop and display.
In most cases, any reasonable dues increase is affordable by the members…but to the club itself, it is a huge liability if the dues increase doesn’t pass. Over time, it sets the stage for club failure.
Nike learned a lesson in the 14 years it sold golf equipment that took me 30 years to figure out: You can’t buy a golf game with a new driver or set of irons.
If I were part of a family searching for places to possibly join, I think I’d be more inclined to notice, and be intrigued by, a property that stood out with unique and compelling words like “family” and “sports” in its name.