Growing New Roots

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It was encouraging to see how the city officials behind the ambitious new municipal golf course properties in Laredo, Texas and Hobbs, N.M., have found a way to see a bigger picture.


Joe Cool

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Arnold Palmer single-handedly took golf out of country clubs and into the mainstream. Quite simply, he made golf cool.


Lessons From All Stages

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About a week before the sad day when Arnold Palmer and Jose Fernandez both died, I had come across another tribute for someone less well-known that also provided valuable reminders of things we shouldn’t take for granted and traits we should strive to develop and display.


How Clubs Die

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In most cases, any reasonable dues increase is affordable by the members…but to the club itself, it is a huge liability if the dues increase doesn’t pass. Over time, it sets the stage for club failure.


Just Shoe It

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Nike learned a lesson in the 14 years it sold golf equipment that took me 30 years to figure out: You can’t buy a golf game with a new driver or set of irons.


The Name Game

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If I were part of a family searching for places to possibly join, I think I’d be more inclined to notice, and be intrigued by, a property that stood out with unique and compelling words like “family” and “sports” in its name.