The Name Game

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If I were part of a family searching for places to possibly join, I think I’d be more inclined to notice, and be intrigued by, a property that stood out with unique and compelling words like “family” and “sports” in its name.


Time to Find a New Brush

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This Presidential election year is especially agitating, for obvious reasons. But the number-one irritant remains the same: Political ‘experts’ who think they know what kind of people belong to country clubs, and how they’ll vote.


Plan B

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Happily, the majority of clubs have righted their ship by committing to Board governance focused on strategy and an empowered, skilled management team.


Getting Our Face Time

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In one 30-minute national nightly newscast, viewers were exposed to three reports that touched on noteworthy shifts in how prominent club and resort properties are now owned, operated, marketed and perceived.