Clubs today recognize that they have to be the dining designation of choice, not a member responsibility or tax.
An automatic gratuity is nothing other than a forced entitlement that makes sure the revenue is there to support the staff. The true costs are masked and called something else.
This was a golden opportunity to encourage young golfers and say to the older golfers, “There is a place for your game as you age.” This is the way the world ends Not with a bang but a whimper. — T.S. Eliot, ”The Hollow Men” In the August 2015 issue of C&RB, I shared what […]
Of course [the Board has] to monitor budgets and approve capital expenditures—but then they should get out of the way and enjoy the club.
It is incumbent on boards and management to know what it costs to maintain members’ expectations of quality, and then to have the guts to have dues that are realistic to cover those costs.
If a club needs new members, it should be approached like any other business marketing plan. Figure out how many new members you want and where they are, and employ strategies to get them.