Articles

The 10 Commandments of Database Marketing

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Summing It Up • Studying the response from e-mail blasts helps to identify trends that can make future sales efforts more effective.• An e-mail campaign is doomed if you have outdated information in your database. Every time you communicate with your members and prospects, give them the opportunity to update their contact information.• A good […]


Power Tools for Marketers

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Imagine a builder who has virtually every power tool at his fingertips. That’s how the new breed of marketing software will make you feel. Here are some tips for getting the most from your power tools. • Understand that your Web site is more than an information outpost—it’s your marketing engine. In the “old days,” […]


A Peaceful Path to Profits at Stonebridge Meadows GC

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Stonebridge Meadows GC AT A GLANCE • Year Established: 1997• Annual Golf Rounds: 26,000• Employees (peak): 45• Golf Members: 70• General Manager: Mark Brouwer• Golf Pro: Cory Willett• Superintendent: Lee McBurnett• Owner: Bill Meadows/Meadows Enterprises• Management Firm: Billy Casper Go It wasn’t the epic battle that caused December 7th to become known as “the day […]


Cornerstones of Leadership at Congressional CC

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Congressional Country ClubAT A GLANCE Year Established: 1924 Number of Members: 2,990 Number of Employees: 350 Clubhouse Size: 100,000 sq. ft. Pro Shop Size: 2,000 sq. ft. Annual Revenues: $20 Million F& B Revenues: $6.8 Million Pro Shop Sales: $1.7 Million GM/COO: Michael Leemhuis CFO: Dean Davidson Clubhouse Manager: A. J. Marshall Director of Aquatics: […]


Business Not-So-Casual

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As has been the case in pretty much every issue we’ve produced since coming on the scene last year, several stories in this month’s issue highlight an interesting contrast that can be found at a lot of club and resort properties these days. At the same time that much of the stuffiness is being taken […]


Buy the Numbers

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For many club and resort managers, “budget planning” often means scribbling down a projected-revenue figure—in a Board meeting or during a quick huddle with an owner—as a new fiscal period is about to begin. Then the managers write themselves a big reminder next to the number: DO NOT GO OVER. And if this is how […]