Articles

Giving Seniors More Moments

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Recognizing that the older generations won’t be able to play 18 holes on a full-length course forever, many clubs are expanding their range of recreational options offered to seniors, to greatly enhance the appeal for them to remain active, dues-paying members.


Signs of the Times

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To generate additional revenue, Ben Geren Golf Course sold tee marker ads to local businesses on a one- or two-year contract basis.


Weather…Or Not?

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To prevent lost rounds due to questionable forecasts, Ted Bishop, owner/operator of The Legends Golf Club, now produces an in-depth, more accurate weather blog of his own that is posted on the club’s website.


All Systems Go

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At the Bel-Air Bay Club, an imaginative team is making full use of all that its management and reservations software has to offer.


As Much Science as Art

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Golf instruction has moved well beyond just watching students bang buckets of balls on the range; modern technology now makes it possible to do a better job of analyzing, and fixing, swings—sometimes without even being at the same site.