Articles

All Systems Go

By

At the Bel-Air Bay Club, an imaginative team is making full use of all that its management and reservations software has to offer.


As Much Science as Art

By

Golf instruction has moved well beyond just watching students bang buckets of balls on the range; modern technology now makes it possible to do a better job of analyzing, and fixing, swings—sometimes without even being at the same site.


Timely Delivery

By

In addition to needing to complete its new pro shop in a tight, tournament-to-tournament timeframe, The Sea Pines Resort’s Harbour Town Golf Links sought a partner that could maximize the impact of customers’ shopping trips throughout the expanded space.


Giving Events a Shot of Excitement

By

Combined golf-and-fishing competitions, “deck putting,” and tournaments with twists and attractions geared to charitable causes and special tributes are just some of the ways clubs and courses now seek to avoid having too much of the “same old, same old” on their annual calendars.


Social Movement

By

As the numbers show growth in women’s participation in golf, courses and clubs are adding heavier doses of instructional programming to complement the traditional low-key, more casual outreach efforts.