Change is progress and we resist it at our peril. Will Rogers famously said, “Even if you are on the right track, you’ll get run over if you just sit there.”
Few think that Topgolf is a threat to the traditional golf club because the experience is so different. But it touches golf, and it has the potential to be disruptive—or to help grow the game.
It is becoming more obvious that the successful club of the future will be a community gathering place that might also happen to have a great golf course.
The club and resort market is highly fragmented and each club has its own DNA. We learned early on that idea-sharing among clubs is a common occurrence.
The majority of the golf and club market is enjoying a period of stability that is a welcome relief from ten years of contraction, consolidation, and member attrition/transition.
When I meet a GM whose business card also carries the COO title, it is pretty much a lock that he or she is affiliated with a successful club.