The second time that Brett Morris considered taking on the challenges at The Polo Club of Boca Raton proved to be the charm—and the start of his path to Excellence in Club Management recognition.
One of the marks of a good club manager is trying to always follow the practice of “never say never.” But there was a point in Brett Morris’ career when he almost decided that adage didn’t apply to his own professional path.
In 2007, after spending four years as General Manager/Chief Operating Officer of Fresh Meadow Country Club in Lake Success, Long Island, N.Y., Morris agreed to have a recruiting firm submit him as a candidate for an opening for the GM/COO position at The Polo Club of Boca Raton (Fla.). After going to the property for the interview, Morris called the recruiter as he prepared to fly back to New York. “I told him I wouldn’t take the job for a million dollars,” he recalls. “And I think that when I got back home, I kissed the sign at Fresh Meadow.”
Morris’ initial look at The Polo Club had pretty much convinced him it would never be a good fit for him, because of the dysfunction he had sensed among its Board, membership and staff. But five years later, he took a call from Doug Green, the new President of The Polo Club’s Board of Governors, who was once again looking to fill the club’s GM/COO position. What was expected to be a ten-minute feeling-out call turned into a two-and-a-half-hour discussion, as Morris and Green discovered they shared the same vision and passion for what a club member’s experience should be all about.
That led to Morris striking “never” from his thinking about The Polo Club, and started the process where he eventually did agree to relocate to south Florida. Five years later—and ten from when he first thought there would be no way he could ever be associated with the property—The Polo Club has been reestablished as one of the country’s top clubs (“Flying High Again in Florida,” C&RB, October 2015). And Morris’ role in leading its dramatic transformation earned him recognition as the 2016 winner of The James H. Brewer Award, through the Excellence in Club Management Awards co-sponsored by the McMahon Group and Club & Resort Business.
Plenty of Help
Planning and executing the many ideas and achievements that helped to bring about The Polo Club’s turnaround required a formula that called for large doses of patience and persistence, Morris says.
“It’s been a long journey,” he says. “The club had a troubled reputation and was faced with many challenges. We needed to refresh the facilities, we had issues with branding the club, and there was inconsistency in the food-and-beverage operation.”
And before any of those challenges could begin to be met, Morris adds, internal issues that included an inefficient governance model, a lack of cohesion among department leaders, and distrust among and between the membership and staff all needed to be addressed.
Much of the credit for the change that has come about at the property, he notes, should go equally to the management team “that shared my passion, vision and desire to deliver a memorable experience each and every time,” and to a Board of Governors that, under Green’s direction, “gave me their insights, guidance and resources, both financial and human, to allow me and our team to execute the vision for Polo’s potential.”
Morris is also grateful for assistance he received from fellow GMs after moving to South Florida, and in particular from Jay DiPietro, the President and Chief Operating Officer of Boca West Country Club.
“I thought I was just going from one club to another club and it would be no big deal,” he recalls. “I quickly learned that working in a gated community, and particularly one in such a competitive landscape as Palm Beach County, was much different than what I had done in New York.
“Jay [DiPietro] had never met me, but shortly after I arrived he called and invited me to a lunch where he also invited other general managers from clubs and communities in the area,” Morris recalls. “He told the group, ‘We need to help Brett do the best possible job for his club.’ Even though we were all competitors, that was huge in helping me learn the landscape, and I’ll always be grateful for what my colleagues’ assistance and mentorship has meant to me.”
Looking to the next five years and beyond, Morris doesn’t see “never” as ever being part of reaching The Polo Club’s full potential. “We’re doing well financially, we have a new membership plan that’s taken hold, and home sales for the first quarter of this year were the best in years,” he says. Combined with a new governance model that extends the stability of Board of Governors participation and direction, and a renewed emphasis on long-range strategic planning, “I’m really happy with the way things are going,” he adds.
Echoing his message on the keys to success in club management and personal careers that he delivered to attendees of C&RB’s 2017 Chef to Chef Conference, Morris sums up his journey to Excellence in Club Management honors as something close to a permanent trip to never-never land. “I’m not a guy who came from money and I wasn’t a great scholar,” he says. “But what I’ve always had in life is passion, persistence and dedication.
“That’s served me well in clubs, which is one of the only businesses where members choose to do business with you in advance, and all you have to do in return is deliver a great experience,” he adds. “We get to wake up every day and go to a country club, and that’s a pretty good life.”
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- The Polo Club’s Summer Camp program has evolved into four weeks of organized events that include golf, tennis, cooking with the Chef, games, daily crafts, fitness and pool activities, and more. The club now has a year-round calendar of events for children of all ages.
- The Polo Club’s annual Street Fair has become the property’s biggest and most anticipated event, with attendance now topping 3,000. The event includes rides for all ages, unlimited food and drink, games, shows, music and fireworks. Underprivileged children from outside the community are invited each year.
- Brett Morris, General Manager/COO, The Polog Club of Boca Raton
- Morris cites his Excellence in Club Management honors as recognition of “being surrounded by leaders who share my passion, vision and desire to deliver a memorable experience each and every time, and who make up the finest team I’ve worked with in my nearly 30 years in the club business.”