On March 19, five of the company’s venues offered free game play, golf instruction and food-and-beverage amenities, as part of a collaboration with The First Tee and LPGA-USGA Girls Golf that launched a year-round program, through which similar benefits will now be offered to charitable organizations and high-school golf teams.
Through an alliance between Topgolf®, the PGA TOUR and the LPGA. junior golfers ages 6 to 17 from The First Tee and LPGA-USGA Girls Golf enjoyed an afternoon of free game play, golf instruction, and food-and-beverage amenities on March 19 at Topgolf venues in Jacksonville, Fla., Gilbert, Ariz., Alpharetta, Ga., Dallas and Denver.
As part of its first annual Junior PLAY event, Topgolf also announced that it is now offering free game play for charitable organizations committed to youth leadership and mentorship, in addition to any high school golf team, through its new Topgolf for Good program.
Through the Topgolf for Good program, free game play will now be available for qualifying groups at any Topgolf location in the U.S., Monday through Thursday from 9 a.m. to 5 p.m. Play sessions must be scheduled at least 72 hours in advance and are subject to availability. Sessions can be requested at Topgolf.com/giving.
“The PGA TOUR and LPGA are collaborating with Topgolf on developing initiatives to help grow the game,” said Ty Votaw, PGA TOUR Executive Vice President & Chief Marketing Officer, as the program was announced. “PGA TOUR Charities [was] excited to bring LPGA-USGA Girls Golf and The First Tee together to experience a free Topgolf event through Topgolf Junior PLAY.
“Alongside this event, Topgolf is announcing free game play at Topgolf for charitable organizations committed to youth leadership and mentorship, in addition to any high school golf team,” Votaw continued. “Collectively this speaks to the commitment of our respective organizations to grow our sport.”
“Topgolf is having tremendous success attracting golfers and non-golfers alike by providing a fun, casual atmosphere at its venues,” Votaw added.
“Topgolf’s innovative and imaginative approach is introducing more people to the game,” said LPGA Chief Commercial Officer Jon Podany said. “Through these new initiatives that we are working on with the PGA TOUR and Topgolf, we are thrilled to have the opportunity to bring that fun experience to more and more kids, particularly young girls. It can only have further positive benefits to the game of golf.”
The Topgolf for Good program is an outgrowth of the strategic alliance announced in 2016 between the PGA TOUR, the LPGA and Topgolf to create new fans, participants and enthusiasts and to enhance the playing and fan experiences through event and media initiatives.
“You don’t have to play an 18-hole course to enjoy golf,” said Topgolf Entertainment Group Co-Chairman and CEO Erik Anderson. “Topgolf is always thinking of how we can help get clubs in the hands of new players, prepare them to transition to green grass, and inspire them to enjoy golf in all of its forms—whether that’s on TV, a mobile app or a PGA TOUR event.
“Part of reaching the next generation of golfers means making the sport fun and accessible to everyone,” Anderson added.