Research by Syngenta found that the top reasons for non-golfers to consider trying the sport in addition to relaxed dress codes are free golf mornings, easy access to affordable golf lessons, two-month trials, beginner-only mornings, and more friends and family participating in the game.
The PGA of Great Britain and Ireland is sharing figures from research by Syngenta that show the top reasons for a non-golfer to give the sport a try, the London-based Golf Club Management reported.
Syngenta reported that the top six reasons for a non-golfer to consider trying the sport are free golf mornings (63%), easy access to affordable golf lessons (61%), relaxed dress codes (54%), two-month trials (53%), beginner-only mornings (52%) and more friends and family participating in the game (48%).
“Other than a relaxed dress code the data provided supports coaching as a ‘golden thread’ running through a golf club business,” said Joe Kelly, the PGA’s lead business relationship officer. “Due to the business environment in which golf clubs now have to operate, with competition from other industries in terms of our disposable income, changing family dynamics and the much reported pressure on our time, the product of old must of course be as good as ever, but I think we need to do more. Enhancing the product by uplifting the level of service, adding to the product to align to customer demands and then proactively marketing this should be the business objectives of golf clubs looking to drive revenues.”
Professionals can even link how they teach the game with other perceived barriers to participation, Kelly said.
“Coaching can be linked to food and beverage, social activity and shorter versions of the game,” he said. “Where possible, it is important to include some level of coaching, as playing better golf is directly linked to an individual’s enjoyment of the game and therefore an increased probability of continuing to play. Data provided by Sports Coach UK stated that: ‘Both coached and non-coached participants face the same barriers to taking part (time, health, life-changes) but our research found those who are coached are more likely to overcome the barriers and continue playing. This is mainly because of the commitment to sport that coaching develops, but the quality of a coach, the personal relationship between participant and coach and the other positive impacts coaching brings (to enjoyment, time spent playing and reducing the likelihood of dropout) all contribute too.’”
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