While C&RB in print remains the preferred medium of choice for readers, we continue to see growth in traffic and time spent on our website, too.
About every 10 years—that’s the timeframe for when most clubs undertake a significant renovation project of some sort, according to a friend at a leading architecture and design firm serving the club industry. And in extreme cases, the planning leads to a complete tear-down and rebuild.
These projects involve the clubhouse structure and interior design, the golf course and grounds, and often the recreation facilities on your campus. Maintaining a first-class facility is job one for serving the wants and needs of current members (after all, they have to approve them, and in some cases also pay for them), and for attracting the next generation of your membership base.
The overall golf market has been contracting for the past several years, in a classic case of supply adjusting to meet demand. The closures have garnered a lot of media coverage—but the other half of this story is the sustained level of investment that existing clubs are making to secure their future.
From our inaugural issue in 2005, we made Design & Renovation one of the editorial pillars of Club & Resort Business. Our coverage of this area, in reporting on projects of every size and scale, has consistently confirmed that a well-conceived and executed plan generates an increased level of member and guest use and satisfaction—usually, in fact, exceeding expectations.
This issue has many more examples of this—from how a well-established, traditional club like Interlachen CC continues to revisit its storied course and clubhouse, to the resurgence of tennis facilities, to creative projects like The University of Texas Club’s new “power boardroom”. All of this is not only smart business, it’s essential to properties’ survival and continued relevance.
With the April 2015 issue, we will celebrate the 10th anniversary of C&RB. Maybe it’s a coincidence, but we are in the midst of our own “design and renovation” project, with both the magazine and our website (clubandresortbusiness.com). Both projects are just about complete, and represent an upgrade in content and graphics for both readers and advertisers.
While C&RB in print remains the preferred medium of choice for readers, we continue to see growth in traffic and time spent on our website, too. Our mission is to be your go-to resource for timely and useful industry information, both in print and online.
The new clubandresortbusiness.com will launch later this month. Among the improvements you will experience:
• a clean and professional design on a platform that lends itself to new capabilities for digital media content;
• an intuitive navigational and search structure that allows users to easily browse content and related features throughout the site;
• mobile- and tablet-friendly structure, for content consumption on all devices; and
• more social media engagement, by enabling comments to be made on the website through logged-in social media accounts and platforms.
The new design for C&RB magazine will follow the website and debut with the January 2015 issue. We hope, and expect, that both will exceed expectations—and we will be eager to hear your reaction after you visit our new “structures.”
Quote of the Month:
“The difference in golf and government is that in golf you can’t improve your lie.”
—George Deukmejian
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