The timing of the announcement coincides with the launch of a new series of print, broadcast and web ads featuring the popular golfing legend that will begin to run during this week’s Ryder Cup.
After an initial “test drive” that began at the start of 2014, Yamaha Golf-Car Company and popular professional golfing legend Lee Trevino have agreed to extend the former Ryder Cup Captain’s role as Yamaha’s international brand ambassador and company spokesman through 2015.
The timing of the announcement coincides with the launch of a broad-reaching new marketing campaign that features Trevino in a series of print, broadcast and web-based advertisements showcasing Yamaha’s proprietary Electronic Fuel Injection technology (EFI) in its gas-powered cars.
The Yamaha Golf Car campaign has commenced on the Golf Channel and will run during its coverage of the 2014 Ryder Cup matches that will be held from September 23-28 at Gleneagles, Scotland. Trevino is 4th on the all-time list of most Ryder Cup matches won, tied with Jack Nicklaus at 17 wins.
The announcement of the extended partnership was made by Kevin Norcross, Director of Sales and Marketing for Yamaha Golf-Car Company. “Lee’s passion for our brand began 22 years ago with his first Yamaha golf car,” Norcross said. “Today, he embodies the commitment to golf, dependability and camaraderie on which Yamaha has built its reputation.
“Over two years ago we were excited to be the first golf car manufacturer to offer Electronic Fuel Injection to our customers” added Norcross. “We were able to draw from the technology gained in manufacturing other reliable Yamaha products such as Wave Runners, outboard motors, motorcycles and ATV’s that also have Fuel Injection. The benefits of EFI will save fleet operators thousands of dollars in fuel costs.”
In referring to the “green” benefits of EFI in one of the YGC television commercials, Trevino cleverly coined the phrase “No Choke, No Smoke.”
Other benefits of EFI over traditional, carbureted fuel delivery systems include the industry’s smallest carbon footbprint, smoother and more responsive acceleration, and the lowest cost of ownership in the industry.
For more information about Yamaha Golf-Car Company, visit yamahagolfcar.com.
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